Last year, Bookreporter.com‘s Carol Fitzgerald had the novel insight that if there isn’t an audience for a book, perhaps it shouldn’t be published. The publishing palooza has subsided a bit (Bowker recently reported that total titles were down to 172,000 last year – an 18,000 title drop from 2004), and Chris Anderson mania has everyone…Continue Reading
Book Clubs Reinvent the Digital World If the term ‘book club’ evokes a muddled mélange (if not somewhat terrifying dream) of Oprah covering Tolstoy in gold stickers, growing legions of like-minded enthusiasts discussing scrapbooks or maybe even booksellers in Kabul, classes filled with Scholastic catalogs offering Shrek 2 tie-ins, while exclamation-point-laden mailers emblazoned with “6…Continue Reading
As jitters over snail mail consume the media, email marketers have been keen to whisper what amounts to the new gospel in direct-to-consumer marketing: opting-in. Wary of their mailboxes, the theory goes, customers are much more likely to agree to receive promotional messages via email. Whether or not this is actually the case, sagging response…Continue Reading
