Tag Archives: Zite

Condensing the Conferences, bit.ly-style

By Lorraine Shanley
May 24, 2012
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It was a busy week for mini-conferences: O’Reilly and PW’s TOC Executive Roundtable took place on Tuesday, May 22, and featured Hilary Mason, Chief Scientist at bit.ly, talking about what a service like bit.ly can glean from those who use it to shorten URLs – and it’s pretty amazing.  Calling the company “the largest engine for…Continue Reading

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Taking the Tactical Approach: Tools of Change and Publishers Weekly’s Executive Roundtable

By Lorraine Shanley
February 17, 2012
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Tools of Change co-hosted a TOC Executive Roundtable with Publishers Weekly on Monday that was attended by about seventy industry insiders.  Moderated by John Kilkullen, formerly of Nielsen and IDG, it began with Magellan Media Founder, Brian O’Leary, offering a thoughtful argument for the industry to tackle the large issues confronting publishers in a large…Continue Reading

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