Differentiation and budgeting are key to successfully entering the booming mobile app marketplace, said panelists last month at the Publishing Business Conference’s “Making the Most out of Your Mobile Opportunity.”
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Lessons From The Mobile Plunge
Cindy Peng | April 2010
Bookview, February 2007
February 2007
PEOPLE Beth Davey has gone to Rodale as VP Director of Public Relations. She was at Inkwell Management and before that, at Little, Brown. Andrew Malkin has left Ingram International to return to NY and Rodale, where he will be VP, Trade Book Sales, working closely with Holtzbrinck as their distribution client. And, Leigh Haber [...]
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Bookview, February 2005
February 2005
People The beginning of a new year seems to have prompted some early spring cleaning, with an unusual number of moves around the industry. The one that got the most attention was Sara Nelson’s move to PW as its new Editor-in-Chief, replacing Nora Rawlinson, who may be reached at norar@nyc.rr.com. Lee Boudreaux has left Random [...]
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Book View, October 2004
October 2004
People As Fall sets in, there are many jobs that are being vacated, created, and filled. Those leaving include Becky Cabaza, Editorial Director at Three Rivers/Crown, who is becoming a freelance editorial consultant. She can be reached at (973) 280-2429 and by e-mail at bcabaza@hotmail.com. … Susan Naythons, EVP Sales, is leaving PGW to spend [...]
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Book View, June 2004
June 2004
Book View People May was another busy month for publishers’ human resource directors: Michael Jacobs has gone to Abrams as CEO. He was most recently SVP of Scholastic’s trade division. In addition, Ron Longe has been named Director of Publicity for STC, also part of the Martinière Group. He was most recently at Routledge. Michael [...]
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Book View, August 2002
August 2002
PEOPLE We will skip over the Thomas Middelhoff debacle, and move on to some moves that are less well covered, including that by a Middelhoff chronicler: The NYT’s David Kirkpatrick is leaving the Book Beat, to cover media, focusing on AOL Time Warner, along with Vivendi, Bertelsmann, and News Corp. His replacement will be named [...]
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Book View, August 2001
August 2001
PEOPLE HarperCollins has announced the long-awaited restructuring of its sales department: Josh Marwell has been named SVP Sales, with specific responsibility for Harper Trade Adult and overall corporate responsibility for special sales and sales operations (Business Manager Jeff Meltzer will report to him). Andrea Pappenheimer, SVP Sales, Children’s Publishing, and George Bick, VP Sales Morrow/Avon, [...]
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Chefs Shake Up the Cookbook Market
July 2000
When Bobby Flay went down in flames on the Food Network’s Iron Chef program last Sunday, having been crushed by opponent Masaharu Morimoto in the gladiatorial cook-off, you might have thought the Mesa Grill honcho’s defeat would darken one of the culinary universe’s brightest stars. Not likely. What with Nina and Tim Zagat among the [...]
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Book View, June 2000
June 2000
PEOPLE Reader’s Digest announces that Harold Clarke, most recently President of Random’s Children’s Publishing Division, has been named VP Publisher New Market Development, for RD’s Global Books and Home Entertainment Division, reporting to SVP and President John Bohane. Speaking of exurban, Janet Harris has left Workman, where she has overseen all sales, to become Associate [...]
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