Not so long ago, one of the first steps to planning an upcoming trip was to go to the bookstore. Once the future traveler picked out where they wanted to go, travel guides helped them research and plan their trip. As with many things in publishing, the internet changed that. With the proliferation of websites…Continue Reading
PT thanks New York-based marketing consultant Rich Kelley for this report. “Content is no longer something you hand down from on high on a sacred tablet,” advised John Byrne, editor-in-chief of BusinessWeek. Today it’s more like “a campfire that you use to gather people. What becomes important is what then happens among the people.” The…Continue Reading
