Tag Archives: Yahoo!

Geeking out at SMX East on SEO, PPC, PLAs and retargeting

Are there search geeks? Spend a day at this year’s Search Marketing Expo (better known as SMX East) and you’ll have no doubt. And any publisher curious about what it takes to connect directly to book buyers would find a motherlode of information here. For the fourth year Internet marketers swarmed the 55 sessions at…Continue Reading

What a Load of…Content

Google was getting worse. Complaints about its search results began to appear regularly online slightly over a year ago. In December 2009, venture capitalist Paul Kedrosky blogged about the difficulty of finding helpful dishwasher reviews online. He said the experience reminded him of the pre-Google era when search was “completely overwhelmed by spam and info-clutter.”…Continue Reading

Museums Wonder About the Web

Since part of the mission of museum publishing is to produce great, big, beautiful books, June’s D.C.–based National Museum Publishing Seminar, “Print and the Digital Network,” offered anachronisms and anomalies galore. Most of the seminar’s sponsors are high-end European and Far Eastern printers like Mondadori and CS Graphics. They declared that the illustrated, printed exhibition…Continue Reading

Lessons from O’Reilly Tools of Change for Publishing 2010

“If you don’t eat your own children, someone else will”: That’s how Michael Mace, Principal of the Silicon Valley–based Rubicon Consulting, began his presentation, “Check Out My Scars: Seven Lessons from the Failure of E-Books in 2000, and What They Mean to the Future of Electronic Publishing,” at the 2010 O’Reilly Tools of Change for…Continue Reading

Search Engine Strategies Conference 2009

PT thanks New York–based marketing consultant Rich Kelley for his reporting. Social media and search had quite a mashup at this year’s Search Engine Strategies Conference. For three days, 5500 attendees alternated between panels on social media optimization strategies, talks on Google’s new AdWords interface, tuning websites for search, and much more. For its opening…Continue Reading

Book View, October 2008

PEOPLE Little, Brown editor Reagan Arthur has received her own imprint, Reagan Arthur Books. Arthur’s title will be VP, Editorial Director, and she will continue to report to Geoff Shandler. The imprint’s first books will be published in Fall 2009. Nancy Hancock has joined HarperOne as Executive Editor, reporting directly to Mickey Maudlin. Hancock was…Continue Reading

Summer School’s in Session: Our Annual Roundup of Pre-Professional Publishing Programs

University of Denver Publishing Institute (founded 1976) Contact: Director Joyce Meskis. (303) 871-2570; e-mail pi-info [at] du.edu 2008 dates/length: July 12–August 7 (four weeks) Cost: $4,150 Number of students: 95–100 Notable faculty: Dominique Raccah, Sourcebooks; Roger Scholl, Doubleday; Susan Moldow, Simon & Schuster; Carl Lennertz, HarperCollins; Larry Kirshbaum, LJK Literary Management; Bob Miller, HarperCollins; Kris…Continue Reading

Bookview, November 2006

PEOPLE Tracy Carns, who had been Publishing Director at The Overlook Press before going briefly to Reganbooks, has launched The Rookery Press, in association with Overlook (and in Overlook’s offices). For more information, email Tracy@therookerypress.com[email protected] Sterling Publishing announced that Marisa Bulzone has joined the company as Editorial Director, Hearst Books. Bulzone was Executive Editor at…Continue Reading

Kanoodling with the Client

As music blared and purposeful guys equipped with Bluetooth earbuds navigated the gigantic booths at The Licensing Show (see below) in the Javits Center, a quieter but no less determined crowd was crammed into seminars next door, at Direct Marketing Days New York. Okay, so “Predictive Modeling & Customer Segmentation” may not have the pizzazz…Continue Reading

Book View, April 2002

PEOPLE Laurie Brown is leaving FSG, where she was SVP, Director Sales & Marketing. Her duties will be assumed by Jeff Seroy and Linda Rosenberg. . . Gary Gentel has been named VP Sales, Trade Division at Scholastic. He was most recently with Dorling Kindersley. . . John Schline has been made SVP, Corporate Director…Continue Reading