Tag Archives: word of mouth

Send Your Emails at Lunchtime, and Other Direct Marketing Tips

The Direct Marketing Association (DMA) just released the 2011 Edition of its Statistical Fact Book. Now in its 33rd year of publication, the book reflects changes in direct marketing, this year focusing more closely on the mobile market. Some key findings: While ereaders were marketed in 2.5% of the mobile campaigns in 2010, that number…Continue Reading