Tag Archives: Wired

Google UnBound

The digital conference that Google hosted on January 18 was definitely in the plus ça change mode: the crowd was made up of miscellaneous enthusiasts, with hardly a senior publisher in sight; the speakers were articulate and clever, mostly male and certain they were preaching to the uninitiated (though those may well be the ones…Continue Reading

Marketing Makeover

WOM’s The Word As Podcasts, Blogging, Buzz & Viral Go Mainstream Although the book publishing industry as a whole has yet to go viral in the way of blockbusters or burgers (Have you “crashed” the Wedding Crashers trailer or Had It Your Way with Burger King‘s Subservient Chicken?), many in the industry say they’re not…Continue Reading

Book View, December 2001

PEOPLE Congrats to Phyllis Grann — and Random House — who have finally tied the knot in what is perhaps the last good news of ’01? Word is that not all publishers there are equally excited, leading to speculation about whether the last card has yet been played. Back at Penguin Putnam, Adrian Zackheim has…Continue Reading

E-Conference Meltdown

As if your fall calendar wasn’t already jam-packed, along comes a batch of Internet-related conferences and panels. Herewith we report on one recent event, and preview several still to come. First, a cross section of Internet, media, and (broadly defined) educators gathered at Columbia University to address the issues facing the intersection of these markets,…Continue Reading

Book View, August 2000

PEOPLE Kristina Peterson leaves Random Children’s to take over as President of S&S’s Children’s division. . . . Meanwhile Vivian Antonangeli has left Reader’s Digest Children’s, following the arrival of Harold Clarke — previously President of RH — as VP Publisher New Market Development for Global Books and Home Entertainment. Antonangeli, who had been GM…Continue Reading