PT thanks New York-based marketing consultant Rich Kelley for this report. “Content is no longer something you hand down from on high on a sacred tablet,” advised John Byrne, editor-in-chief of BusinessWeek. Today it’s more like “a campfire that you use to gather people. What becomes important is what then happens among the people.” The…Continue Reading
Posted in Uncategorized •
Tagged ad:tech New York, Adam Lavelle, AdWords, AT&T, Borrell Associates, Business Exchange, BusinessWeek, cell phones, clickthroughs, craigslist, Danny Sullivan, Del.icio.us, Digg, digital marketing, Dishymix, eHarmony, ESPN, Evan Tana, Facebook, Flickr, Frederick Vallaeys, Google, Gordon Borrell, Gossip Girl, Grant Hosford, iCrossing, Imaginova, John Byrne, John Gray, Kurt Weinsheimer, LinkedIn, Live, local.com, Loopt, Media General, Miami Herald, Mickey Alam Khan, Mobile Marketer, MSN, MySpace, National Public Radio, New York Times, Nicole Resz, Nike, NPR, NYTimes.com, OMD, Peter Hutto, Reddit, Rich Kelley, Richmond Times-Dispatch, Search Engine Land, social networking, Spot Runner, Stan Holt, StumbleUpon, Stuzo Group, Susan Bratton, TimesExtra, TimesPeople, Tom Koletas, trends, Twitter, Urban Spoon, Vivian Schiller, Wikipedia, Yahoo Answers, Yahoo Buzz, Yellow Pages, Yelp, YouTube
PT thanks New York–based marketing consultant Rich Kelley for his reporting. “What we have today is the tyranny of more,” warned Mike Linton, CMO of eBay. “More choices, more technology, more competition, more alliances, more complexity, more risk.” “The Internet is run on love,” mused Clay Shirky, author of Here Comes Everybody: The Power of…Continue Reading
Posted in Uncategorized •
Tagged Adgregate, AdWords, ALLTEL, Andrew Blau, Andrew Robertson, Atlas Institute, BBDO Worldwide, Charlie Rose, Clay Shirky, eBay, Facebook, Getty Images, Google, Here Comes Everybody, Heroes, Innovid, Interactive Advertising Bureau, Internet, Ipsos, Kaltura, Life Magazine, M&Ms, marketing, Microsoft, Mike Linton, MIXX, moms, Oliver Deighton, OMD, Platform A, Rich Kelley, SMS, Tim Kringe, Time Inc. Interactive, Wikipedia, Young-Bean Song
Late last fall, Kenneth Brooks, VP Global Production and Manufacturing Service at Thomson Learning, decided to give his staff some homework. For a company whose target audience is under the age of 25, the majority of the staff’s tech knowledge was a little out of date. Everyone could throw around the term wiki (you know,…Continue Reading
Posted in Featured Articles •
Tagged Asheesh Birla, Blackberry, Google Reader, iTunes, Kenneth Brooks, Moby Pocket, MySpace, Technorati, Thomson Gale, Thomson Learning, Wikipedia
The biggest and arguably best general online encyclopedia, Wikipedia started in 2001 and now includes millions of entries, in 229 languages. It is not infallible, but then again, as Nature magazine pointed out in a head to head comparison, neither is the Encyclopedia Britannica. In the course of researching an historical memoir, I have logged…Continue Reading