Publishing Trends thanks marketing consultant Rich Kelley for this piece. What’s the new frontier for targeted online ads? Could the long tail go bankrupt? What does social media offer that social networks don’t? Publishers, advertisers, and service providers flocked to ad:tech at the Javits Center in early November for three days of 60 panels and…Continue Reading
PEOPLE Rodale President Karen Rinaldi announced that Colin Dickerman and Pam Krauss have been named VP, Publishing Directors. Dickerman will join effective September 2 and will be responsible for Rodale’s narrative nonfiction list. He was most recently Publisher of Bloomsbury USA. Krauss will join effective August 25 and will oversee the illustrated list, including cookbooks….Continue Reading
Speaking recently before the AAP’s Young to Publishing Group, as the first installment of its Living Legends Series, former editor-in-chief of Random House, Jason Epstein, presented his now somewhat infamous vision of publishing’s future. By his estimates, it’s only a matter of years before an ATM-like machine located at your nearest “Kinko’s, on the corner…Continue Reading
