Reporting by Lorraine Shanley, Amy Rhodes, and Constance Sayre. While BookCon brought teens out to the Javits Center in droves on Saturday, there’s general agreement that overall Book Expo America seemed to have a little more pizzazz this year. The convention, which ran May 28-31, featured a lot of stars, from Thursday’s Author Breakfast (where Neil Patrick…Continue Reading
With 50 talks over three days and close to 300 exhibitors, ad:tech New York is one of the world’s largest Interactive Marketing conferences. On the first day social media strategist Lynne d. Johnson invoked one of its main themes with a slide with one stark acronym: “SoLoMo”— a mashup of social, local, and mobile. They’re…Continue Reading
PEOPLE As summer winds down, it’s been unusually quiet in publishers’ halls, but look to an interesting Fall, with new positions being created, even as more rounds of layoffs are rumored. Meanwhile: Holt’s Maggie Richards has hired Richard Rhorer as Marketing Director. He was previously Director of Marketing for the Rayo imprint at HarperCollins. ….Continue Reading
