By now the rise of books about the Mideast and the fall of just about everything else has been well documented by The New York Times and Publishers Weekly. Many reasons have been cited: the abrupt cancellation of tours; the general lack of promotion and concurrent lack of reader attention; the economy; and fear, any…Continue Reading
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Tagged A Civil Action, BOMC, Bookspan, Carl Lennertz, Carolyn Reidy, David Kirkpatrick, Geoffrey Fowler, Harry Evans, Harry Potter, IMP, John Grisham, Jonathan Harr, Lord of the Rings, Monsters Inc, Pat Schroeder, Peter Olson, Phyllis Grann, Reader's Digest, Rodale, Skipping Christmas, The Popular Group, Wal-Mart, Wall Street Journal
ORIGINALLY PUBLISHED AT INSIDE.COM (4/23/01) You can’t blame Thomas Middelhoff for trying. The chief executive of German media behemoth Bertelsmann — doted on in the business pages as a Visor-toting visionary dragging an ossified corporate empire out of the Westphalian mist — has upped the ante for global synergizing in one of his company’s most…Continue Reading
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Tagged Amazon.com, AOL Time Warner, BarnesandNoble.com, Bertelsmann, Bertelsmann Content Network, BMG, BMG Direct, BOL, Book-of-the-Month Club, Bookspan, CDNow, DirectGroup Bertelsmann, George McMillan, Gruner + Jahr, Klaus Eierhoff, Markus Wilhelm, Random House, Thomas Middelhoff, Wal-Mart
Publishers Scrimmage Amid Dwindling Mass Market Suppliers The idiom of mass market book sales pops with so much merchandisers’ slang you could almost mistake it for a new extreme sport. You got your “lane blockers,” your “waterfalls,” your “power wings” and “gravity sleeves.” There are “clip strips” dangling product ready-to-hand, and “candyless checkouts” cheered by…Continue Reading
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Tagged Anderson News, Avon/Morrow, BISG, Blockbuster, Charles Levy, Curtis Circulation, Dorchester Publishing, Fred Meyer, George Bick, Golden Books, Gopher News, HarperCollins, Home Depot, Hudson County News, Ingram Periodicals, Jimmy Pattison, Joel Osteen, John Harrington, John Morthanos, Kmart, Krogers, Musicland, Nickelodeon, Overwaiteas, Primedia, Retail Vision, Rich Maryyanek, Safeway, Seventeen Magazine, Sharon Hails, Sher Distributing, Simon & Schuster, spongebob squarepants, Stefan Kaiser, Target, The News Group, Tim de Young, Tom Fogarty, Tom Stanley, Wal-Mart
The prognosis for global clicks-and-mortar convergence was rather dire at the 83rd Direct Marketing Association annual conference — which is saying something, considering that this was where e-commerce and one-to-one marketing gurus had gathered to assess the state-of-the-art in web-based consumerism. Officially, of course, conferees boasted about the soon-to-be billion Internet users, and celebrated “The…Continue Reading
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Tagged Bigwords, Bloomingdale's, Christopher Locke, Direct Marketing Association, Federated, Fingerhut, H. Robert Wientzen, ICQ, John Tate, Krispy Kreme, Macy's, Otis Maxwell, The Cluetrain Manifesto, Varsity Group, VarsityBooks, Wal-Mart, Williams-Sonoma
