As Riggio Guns for Lower Prices, There’s No Sure Cure for Sticker Shock Pantyhose, Len Riggio once said, lecturing publishers on the finer price points for L’eggs, sell blissfully at $6.99. But books are not leggings. And if publishers think $6.99 is a good price for the upscale products in bookstores, they’re hosed. Moreover, he…Continue Reading
