PEOPLE Susan Reich is re-joining PGW where she had worked as VP Marketing from 1990 to 1995, in the role of President. Most recently she served as the President and COO of Avalon Publishing Group, one of PGW’s clients. She reports to David Steinberger. Reporting directly to Reich are Kevin Votel, Eric Kettunen, Roaxanne Schwartz,…Continue Reading
Publishers Saunter Into the Online World of Books to Movie Tie-In Marketing EMarketer estimates that by the end of this year, spending for online video advertising will increase by 82.2% to $410 million. Something of a wunderkind in 2006, online video has received an enormous amount of press lately – most notably due to YouTube…Continue Reading
PEOPLE Betsy Groban has been named VP Publisher of Children’s Books at Houghton Mifflin. She had previously been at WGBH and prior to that, at Little, Brown. Earlier this month Linda Magram was promoted to the new position of Director of Marketing for the entire children’s book group, adding responsibilities for such imprints as Kingfisher…Continue Reading
PEOPLE Steve Parr has been named CEO of Abrams, following the departure of Mark Magowan and Alan Rutsky (along with two dozen others) at the end of the year. He was most recently with Emap. . . . After 14 years at Harcourt, Louise Pelan, VP and Publisher of Children’s Books, is taking early retirement…Continue Reading
