The prognosis for global clicks-and-mortar convergence was rather dire at the 83rd Direct Marketing Association annual conference — which is saying something, considering that this was where e-commerce and one-to-one marketing gurus had gathered to assess the state-of-the-art in web-based consumerism. Officially, of course, conferees boasted about the soon-to-be billion Internet users, and celebrated “The…Continue Reading
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Tagged Bigwords, Bloomingdale's, Christopher Locke, Direct Marketing Association, Federated, Fingerhut, H. Robert Wientzen, ICQ, John Tate, Krispy Kreme, Macy's, Otis Maxwell, The Cluetrain Manifesto, Varsity Group, VarsityBooks, Wal-Mart, Williams-Sonoma
As part of a continuing effort to chart the ripples of the industry’s sea change, PT has conducted an informal survey of more than 150 new-media companies that are staking claim to traditional publishing territory. We’ll have more to report from our research in the coming months, but first, here’s a brief snapshot of the…Continue Reading
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Tagged AuthorsOnline.com, Authorsontheweb.com, B&N.com, BigWords.com, BookSense.com, ebrary.com, Fatbrain, Gemstar, getAbstract.com, Ingram, Lightning, Microsoft, Questia Media, Sprout, Swotbooks.co.uk, TW Trade Publishing, VarsityBooks, Warner/ipublish, WritersRepublic
