Your Guide to Cost-Cutting Without Lopping Off Heads Now that synergy’s been debunked, and good old Thomas Middelhoff has been spun off, the publishing world has settled down to the rather more prosaic task of whittling away at its already bare-bones cost structure. “It’s clear there is retrenchment,” as one public relations executive says, but…Continue Reading
In the waning days of October, Publishing Trends paid a nostalgia-filled visit to Chicago’s McCormick place, this time to the 84th Annual Direct Marketing Association conference to see how another troubled industry deals with adversity. Next to the direct response business — buffeted by ever-increasing postal rates and regulations, an economy in the doldrums and…Continue Reading
