News and opinion on the changing world of book publishing
Just as a hunter sends a spray of buckshot into the forest, the book publicist can never be sure an ARC hits the right reviewer at the right time. As professional book reviews dwindle and higher-ups put pressure on publicists to “do something online,” a serendipitous moment has arrived when publisher, web, consumer, and reviewer [...]
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August 2007
PEOPLE Following the recent news of Houghton Mifflin‘s planned acquisition of Harcourt, Gary Gentel has been appointed Interim President of the Trade and Reference Division, effective immediately. HM Chairman, President and CEO Tony Lucki told employees that “Gary will lead the division’s strategic direction with the support of the Trade and Reference management team, who [...]
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