News and opinion on the changing world of book publishing
Laura Hazard Owen | March 2009
“Twitter is really the stupidest thing in the world,” Chris Brogan, blogger and social media expert, said in his Blogging and Social Media panel at the O’Reilly Tools of Change for Publishers conference in February. But he didn’t mean it. At first blush, Twitter does seem like a dumb idea. It describes itself as “a [...]
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@ChelseaGreen Has 2,350 Followers. Here’s Why. by Jesse McDougall, Web Editor, Chelsea Green Other book publishers often ask me, “How do we market our books on Twitter?” My answer: “You don’t.” The fastest route to failing on Twitter is to view it as a marketing channel. Twitter is not a platform, a social network, or [...]
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The feature article in our March issue will be about how book publishers can use Twitter–which, as Chris Brogan says, is an increasingly important business tool. We would love to include input from blog readers in the article. Let us know your thoughts in the comments, via e-mail, or, of course, on Twitter. Do you [...]
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Laura Hazard Owen | February 2009
Yesterday, PT attended Chris Brogan’s “Blogging and Social Media” tutorial at Tools of Change for Publishing 2009. Brogan is a social media/community-building super blogger–check him out here. His panel wasn’t a lecture or traditional speech; rather, it was a conversation with the audience. He jumped from topic to topic; showed us his Facebook, Google Reader, [...]
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January 2009
Lisa Holton Founder and President, Fourth Story Media Since there are enough dire predictions rolling in at a steady clip, here are some potential positives to be taken in context of a year we all acknowledge will be challenging. • More wagons venturing further into the digital frontier: There is still a wide spectrum of [...]
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Laura Hazard Owen | December 2008
To be on the Web or not to be on the Web—sorry, technophobic authors, that’s no longer the question. Rather, what should be on your website and how can you draw traffic to it? There’s no universal key to success. But with help from a recent groundbreaking report and four web designers who specialize in [...]
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PT thanks New York-based marketing consultant Rich Kelley for this report. “Content is no longer something you hand down from on high on a sacred tablet,” advised John Byrne, editor-in-chief of BusinessWeek. Today it’s more like “a campfire that you use to gather people. What becomes important is what then happens among the people.” The [...]
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