Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Vulture took a look into the tricky combination of YA and Twitter. Why haven’t more readers embraced the romance genre?…Continue Reading
Be it tweets, blog posts, or marketing materials, content produced by book publishers is traditionally about the books they publish. But that’s not always the case. Some publishers are hosting blogs with “publisher agnostic” content, meaning the site will feature books and authors they don’t publish. In fact, some of these websites all but obscure…Continue Reading
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Amazon and Wattpad are about to go head-to-head in fanfiction, but who will come out on top? Is it…Continue Reading
Every week, our sister site, Publishing Trendsetter, recommends 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. To continue that tradition here on Publishing Trends, we will be recommending 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope…Continue Reading
With this post, PublishingTrends.com continues its regular column in which it reviews, explicates and excerpts books that we think will resonate with people in the business of publishing and media. **** The Tao of Twitter by Mark Schaefer (McGraw-Hill) is coming out on August 3rd, and in the year since the first edition was published, much has changed. More people and businesses…Continue Reading
Rick Joyce Chief Marketing Officer, Perseus Books Group Congratulations, U.S. trade publishers – you have successfully surfed the Conversion Wave. Your frontlist and active backlist are now digital, and the remaining challenges (fixed format, complex conversions, deep backlist, out of print and reverted titles, etc.) are in sight of solution. Can publishers now relax? Nope—the…Continue Reading
PT thanks content developer and marketing consultant Rich Kelley for this piece. When Pulitzer Prize-winner Jonathan Weiner, author of a book on immortality (Long for This World), blogs that he is looking forward to hearing four scientists “talk (and possibly) spar” about the current state of longevity research, you expect he knows something. And World Science Festival…Continue Reading
