News and opinion on the changing world of book publishing
December 2009
Publishing Trends thanks marketing consultant Rich Kelley for this piece.
What’s the new frontier for targeted online ads? Could the long tail go bankrupt? What does social media offer that social networks don’t? Publishers, advertisers, and service providers flocked to ad:tech at the Javits Center in early November for three days of 60 panels and presentations [...]
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June 2009
PT thanks Judith Weber of Sobel Weber Associates for her reporting.
Late in the week at the Symposium for Professional Food Writers, Chronicle editor Bill LeBlond introduced an efficient “information delivery device.” As he demonstrated, it enabled the user to open to a recipe, a block of text, or a beautiful four-color photograph. The device could [...]
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April 2009
PT thanks New York–based marketing consultant Rich Kelley for his reporting.
Social media and search had quite a mashup at this year’s Search Engine Strategies Conference. For three days, 5500 attendees alternated between panels on social media optimization strategies, talks on Google’s new AdWords interface, tuning websites for search, and much more. For its opening keynote, [...]
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Trend Central is a great site that covers up and coming people and trends in music, lifestyle, entertainment, and media. Today their topic is what’s new with Twitter, including:
Twitter Branding: Want to check out how the competition is using Twitter? A new directory of tweeting brands, Twitter Tracker, compiles real-time updates from companies using the [...]
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Since our article on how book publishers should be using Twitter, some other publishers have chimed in with their own experiences. Here’s Mark Long, publisher of TSTC Publishing in Texas, on how Twitter can help small companies track larger trends:
“For me, I think the best part of Twitter is being able to engage in the [...]
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Laura Hazard Owen | March 2009
“Twitter is really the stupidest thing in the world,” Chris Brogan, blogger and social media expert, said in his Blogging and Social Media panel at the O’Reilly Tools of Change for Publishers conference in February. But he didn’t mean it. At first blush, Twitter does seem like a dumb idea. It describes itself as “a [...]
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@ChelseaGreen Has 2,350 Followers. Here’s Why.
by Jesse McDougall, Web Editor, Chelsea Green
Other book publishers often ask me, “How do we market our books on Twitter?” My answer: “You don’t.”
The fastest route to failing on Twitter is to view it as a marketing channel. Twitter is not a platform, a social network, or a website for [...]
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The feature article in our March issue will be about how book publishers can use Twitter–which, as Chris Brogan says, is an increasingly important business tool. We would love to include input from blog readers in the article. Let us know your thoughts in the comments, via e-mail, or, of course, on Twitter.
Do you and/or [...]
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Laura Hazard Owen | February 2009
Yesterday, PT attended Chris Brogan’s “Blogging and Social Media” tutorial at Tools of Change for Publishing 2009. Brogan is a social media/community-building super blogger–check him out here. His panel wasn’t a lecture or traditional speech; rather, it was a conversation with the audience. He jumped from topic to topic; showed us his Facebook, Google Reader, [...]
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January 2009
Lisa Holton
Founder and President, Fourth Story Media
Since there are enough dire predictions rolling in at a steady clip, here are some potential positives to be taken in context of a year we all acknowledge will be challenging.
• More wagons venturing further into the digital frontier: There is still a wide spectrum of opinion on [...]
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