Rick Joyce Chief Marketing Officer, Perseus Books Group Congratulations, U.S. trade publishers – you have successfully surfed the Conversion Wave. Your frontlist and active backlist are now digital, and the remaining challenges (fixed format, complex conversions, deep backlist, out of print and reverted titles, etc.) are in sight of solution. Can publishers now relax? Nope—the…Continue Reading
PT thanks content developer and marketing consultant Rich Kelley for this piece. When Pulitzer Prize-winner Jonathan Weiner, author of a book on immortality (Long for This World), blogs that he is looking forward to hearing four scientists “talk (and possibly) spar” about the current state of longevity research, you expect he knows something. And World Science Festival…Continue Reading
Since part of the mission of museum publishing is to produce great, big, beautiful books, June’s D.C.–based National Museum Publishing Seminar, “Print and the Digital Network,” offered anachronisms and anomalies galore. Most of the seminar’s sponsors are high-end European and Far Eastern printers like Mondadori and CS Graphics. They declared that the illustrated, printed exhibition…Continue Reading
It’s often said that social media is no substitute for face-to-face interaction. But Twitter, Facebook, and other electronic modes of communication, along with the decline of bricks-and-mortar bookstores and the bad economy, have changed the ways authors communicate with readers, and have shaken up the roles of speakers’ bureaus since we last wrote about them…Continue Reading
PT thanks Judith Weber of Sobel Weber Associates for her reporting. Late in the week at the Symposium for Professional Food Writers, Chronicle editor Bill LeBlond introduced an efficient “information delivery device.” As he demonstrated, it enabled the user to open to a recipe, a block of text, or a beautiful four-color photograph. The device…Continue Reading
Trend Central is a great site that covers up and coming people and trends in music, lifestyle, entertainment, and media. Today their topic is what’s new with Twitter, including: Twitter Branding: Want to check out how the competition is using Twitter? A new directory of tweeting brands, Twitter Tracker, compiles real-time updates from companies using…Continue Reading
Since our article on how book publishers should be using Twitter, some other publishers have chimed in with their own experiences. Here’s Mark Long, publisher of TSTC Publishing in Texas, on how Twitter can help small companies track larger trends: “For me, I think the best part of Twitter is being able to engage in…Continue Reading
