Tag Archives: Twitter

Keeping the Faith: Publisher Agnostic Content

Be it tweets, blog posts, or marketing materials, content produced by book publishers is traditionally about the books they publish. But that’s not always the case. Some publishers are hosting blogs with “publisher agnostic” content, meaning the site will feature books and authors they don’t publish. In fact, some of these websites all but obscure…Continue Reading

Vertical Horizons: Online Courses

In 2013, Magnolia Media Network (formerly Future of Ink) listed online courses among its top ten digital publishing trends. That same year, the Independent Book Publishers Association mentioned Massive Open Online Courses (MOOCs) in its Independent magazine as a rapidly growing industry. The article went on to suggest that publishers embracing online education were likely to see…Continue Reading

Top 5 Publishing Articles/Blog Posts of the Week 12/8-12/12

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Amazon and Wattpad are about to go head-to-head in fanfiction, but who will come out on top? Is it…Continue Reading

Top 5 Publishing Articles/Blog Posts of the Week, 10/28–11/1

Every week, our sister site, Publishing Trendsetter, recommends 5 publishing news stories that young book professionals should read to feel more connected to what’s going on in the industry. To continue that tradition here on Publishing Trends, we will be recommending 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope…Continue Reading

The Chattering Classes Transformed to Tweeting Tribes

With this post, PublishingTrends.com continues its regular column in which it reviews, explicates and excerpts books that we think will resonate with people in the business of publishing and media.  **** The Tao of Twitter by Mark Schaefer  (McGraw-Hill) is coming out on August 3rd, and in the year since the first edition was published, much has changed.  More people and businesses…Continue Reading

Trendspotting 2012: Rick Joyce

Rick Joyce Chief Marketing Officer, Perseus Books Group Congratulations, U.S. trade publishers – you have successfully surfed the Conversion Wave. Your frontlist and active backlist are now digital, and the remaining challenges (fixed format, complex conversions, deep backlist, out of print and reverted titles, etc.) are in sight of solution. Can publishers now relax? Nope—the…Continue Reading

Ad:tech New York: SoLoMo and much mo’

With 50 talks over three days and close to 300 exhibitors, ad:tech New York is one of the world’s largest Interactive Marketing conferences. On the first day social media strategist Lynne d. Johnson invoked one of its main themes with a slide with one stark acronym: “SoLoMo”— a mashup of social, local, and mobile. They’re…Continue Reading

The World Science Festival and Internet Week: Insights Galore!

PT thanks content developer and marketing consultant Rich Kelley for this piece. When Pulitzer Prize-winner Jonathan Weiner, author of a book on immortality (Long for This World), blogs that he is looking forward to hearing four scientists “talk (and possibly) spar” about the current state of longevity research, you expect he knows something. And World Science Festival…Continue Reading

Museums Wonder About the Web

Since part of the mission of museum publishing is to produce great, big, beautiful books, June’s D.C.–based National Museum Publishing Seminar, “Print and the Digital Network,” offered anachronisms and anomalies galore. Most of the seminar’s sponsors are high-end European and Far Eastern printers like Mondadori and CS Graphics. They declared that the illustrated, printed exhibition…Continue Reading

Free Speech? Not So Much

It’s often said that social media is no substitute for face-to-face interaction. But Twitter, Facebook, and other electronic modes of communication, along with the decline of bricks-and-mortar bookstores and the bad economy, have changed the ways authors communicate with readers, and have shaken up the roles of speakers’ bureaus since we last wrote about them…Continue Reading