News and opinion on the changing world of book publishing
July 2010
Since part of the mission of museum publishing is to produce great, big, beautiful books, June’s D.C.–based National Museum Publishing Seminar, “Print and the Digital Network,” offered anachronisms and anomalies galore. Most of the seminar’s sponsors are high-end European and Far Eastern printers like Mondadori and CS Graphics. They declared that the illustrated, printed exhibition [...]
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Laura Hazard Owen | April 2010
It’s often said that social media is no substitute for face-to-face interaction. But Twitter, Facebook, and other electronic modes of communication, along with the decline of bricks-and-mortar bookstores and the bad economy, have changed the ways authors communicate with readers, and have shaken up the roles of speakers’ bureaus since we last wrote about them [...]
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December 2009
Publishing Trends thanks marketing consultant Rich Kelley for this piece. What’s the new frontier for targeted online ads? Could the long tail go bankrupt? What does social media offer that social networks don’t? Publishers, advertisers, and service providers flocked to ad:tech at the Javits Center in early November for three days of 60 panels and [...]
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June 2009
PT thanks Judith Weber of Sobel Weber Associates for her reporting. Late in the week at the Symposium for Professional Food Writers, Chronicle editor Bill LeBlond introduced an efficient “information delivery device.” As he demonstrated, it enabled the user to open to a recipe, a block of text, or a beautiful four-color photograph. The device [...]
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April 2009
PT thanks New York–based marketing consultant Rich Kelley for his reporting. Social media and search had quite a mashup at this year’s Search Engine Strategies Conference. For three days, 5500 attendees alternated between panels on social media optimization strategies, talks on Google’s new AdWords interface, tuning websites for search, and much more. For its opening [...]
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Trend Central is a great site that covers up and coming people and trends in music, lifestyle, entertainment, and media. Today their topic is what’s new with Twitter, including: Twitter Branding: Want to check out how the competition is using Twitter? A new directory of tweeting brands, Twitter Tracker, compiles real-time updates from companies using [...]
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Since our article on how book publishers should be using Twitter, some other publishers have chimed in with their own experiences. Here’s Mark Long, publisher of TSTC Publishing in Texas, on how Twitter can help small companies track larger trends: “For me, I think the best part of Twitter is being able to engage in [...]
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Laura Hazard Owen | March 2009
“Twitter is really the stupidest thing in the world,” Chris Brogan, blogger and social media expert, said in his Blogging and Social Media panel at the O’Reilly Tools of Change for Publishers conference in February. But he didn’t mean it. At first blush, Twitter does seem like a dumb idea. It describes itself as “a [...]
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@ChelseaGreen Has 2,350 Followers. Here’s Why. by Jesse McDougall, Web Editor, Chelsea Green Other book publishers often ask me, “How do we market our books on Twitter?” My answer: “You don’t.” The fastest route to failing on Twitter is to view it as a marketing channel. Twitter is not a platform, a social network, or [...]
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The feature article in our March issue will be about how book publishers can use Twitter–which, as Chris Brogan says, is an increasingly important business tool. We would love to include input from blog readers in the article. Let us know your thoughts in the comments, via e-mail, or, of course, on Twitter. Do you [...]
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