Tag Archives: trendSpotting

Come So Far But So Far To Go: Trendspotting in 2013

While 2011 shouted challenges of the digital “Wild West,” 2012 was a year where players tackled new issues in the digital frontier, along with  figuring out exactly what role publishers would – and should —  take moving forward. In many ways, 2012 can be considered a year where relationships became key: from the big merger possibilities…Continue Reading

Battle of the Brands

In the War Over Market Share, Focus Groups Are a Secret Weapon If you wandered into the loo of London’s Grosvenor House Hotel last month, as did plenty of attendees at the British Book Awards, you’d have found one of the more literal-minded brand campaign “roll-outs” in recent years: stickers slapped on rolls of toilet…Continue Reading