News and opinion on the changing world of book publishing
Trend Central is a great site that covers up and coming people and trends in music, lifestyle, entertainment, and media. Today their topic is what’s new with Twitter, including: Twitter Branding: Want to check out how the competition is using Twitter? A new directory of tweeting brands, Twitter Tracker, compiles real-time updates from companies using [...]
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PT thanks New York-based marketing consultant Rich Kelley for this report. “Content is no longer something you hand down from on high on a sacred tablet,” advised John Byrne, editor-in-chief of BusinessWeek. Today it’s more like “a campfire that you use to gather people. What becomes important is what then happens among the people.” The [...]
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