The DMD Marketing Conference & Expo, officially a “forum of new ideas and technological advances” that proffers “information in ecommerce, technology, media, database, and creative services,” pulled a surprisingly large group of attendees to the Javits Center during its direct marketing mêlée on June 17-19, many of whom were lured by the promise of hearing…Continue Reading
PEOPLE HarperCollins has announced the long-awaited restructuring of its sales department: Josh Marwell has been named SVP Sales, with specific responsibility for Harper Trade Adult and overall corporate responsibility for special sales and sales operations (Business Manager Jeff Meltzer will report to him). Andrea Pappenheimer, SVP Sales, Children’s Publishing, and George Bick, VP Sales Morrow/Avon,…Continue Reading
ORIGINALLY PUBLISHED AT INSIDE.COM (4/26/01) Battered by the rise of Internet retailing, skewered by deep-discount bookselling chains and wounded by waves of sweepstakes scandals, the mail-order book publishing business has been hit hard, as customers have become increasingly cynical about their responsibility to pay up, return promptly and — above all — remain loyal to…Continue Reading
PEOPLE Much news in the beginning of this year: Long anticipated, and widely reported (in some places, more than once), Sarah Crichton is out and Michael Pietsch is in at Little, Brown. In other TWP news, Time Life Books is closing and Neil Levin is heading the new group (down to a dozen or so…Continue Reading
