Here’s a lesson from the licensing pros: Political affiliations or patriotic logos may attract some, but they’re just as likely to repel potential buyers. That was Everlast’s recent eye-opener, according to its SVP Global Licensing, Hal Worsham, when the company discovered that its signature USA logo had depressed international sales — confirming the US’s recent…Continue Reading
Subscribe for Email UpdatesWant to be notified as soon as new content is posted? Sign up for email updates in the box below!
- 05.09.2014 – 05.13.2014Location: Ernest N. Morial Convention Center, New Orleans ...More details