Here’s a lesson from the licensing pros: Political affiliations or patriotic logos may attract some, but they’re just as likely to repel potential buyers. That was Everlast’s recent eye-opener, according to its SVP Global Licensing, Hal Worsham, when the company discovered that its signature USA logo had depressed international sales — confirming the US’s recent…Continue Reading
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- 08.01.2014 – 08.05.2014Location: Hyatt Regency Century Plaza, Avenue of the Stars, Century City, Los Angeles, CA, United States ...More details