News and opinion on the changing world of book publishing
May 2009
PT thanks The Licensing Letter’s Ira Mayer for his reporting. Visiting the Bologna Children’s Book Fair in March after an absence of a dozen or so years was a wonderful reminder of how vibrant an art form children’s books are. While the children’s book market is dominated by name brands (Disney, Marvel, Nickelodeon, etc., as [...]
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November 2004
Here’s a lesson from the licensing pros: Political affiliations or patriotic logos may attract some, but they’re just as likely to repel potential buyers. That was Everlast’s recent eye-opener, according to its SVP Global Licensing, Hal Worsham, when the company discovered that its signature USA logo had depressed international sales — confirming the US’s recent [...]
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September 2003
PEOPLE As summer winds down, it’s been unusually quiet in publishers’ halls, but look to an interesting Fall, with new positions being created, even as more rounds of layoffs are rumored. Meanwhile: Holt’s Maggie Richards has hired Richard Rhorer as Marketing Director. He was previously Director of Marketing for the Rayo imprint at HarperCollins. . [...]
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June 2002
PEOPLE Harcourt reports that Laurie Brown has been hired as SVP, Director of Trade Sales and Marketing for Adult and Juvenile Publishing. She formerly held that position at FSG. Lori Benton rejoins Harcourt as VP Publisher of Children’s Books, replacing Louise Pelan, who has taken early retirement. She comes from Holt, where she was Associate [...]
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October 2001
At The Licensing Letter’s recent symposium on “The Future of Licensing,” trendmeister Marian Salzman presented the keynote speech, “10 Observations About the Prosumer [that’s “empowered consumer”] in Today’s Mood,” an oration she said had been written long before, but because of recent events, revised up until moments before her October 1 delivery. Salzman, Director of [...]
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August 2001
PEOPLE HarperCollins has announced the long-awaited restructuring of its sales department: Josh Marwell has been named SVP Sales, with specific responsibility for Harper Trade Adult and overall corporate responsibility for special sales and sales operations (Business Manager Jeff Meltzer will report to him). Andrea Pappenheimer, SVP Sales, Children’s Publishing, and George Bick, VP Sales Morrow/Avon, [...]
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