The prognosis for global clicks-and-mortar convergence was rather dire at the 83rd Direct Marketing Association annual conference — which is saying something, considering that this was where e-commerce and one-to-one marketing gurus had gathered to assess the state-of-the-art in web-based consumerism. Officially, of course, conferees boasted about the soon-to-be billion Internet users, and celebrated “The…Continue Reading
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Tagged Bigwords, Bloomingdale's, Christopher Locke, Direct Marketing Association, Federated, Fingerhut, H. Robert Wientzen, ICQ, John Tate, Krispy Kreme, Macy's, Otis Maxwell, The Cluetrain Manifesto, Varsity Group, VarsityBooks, Wal-Mart, Williams-Sonoma
ORIGINALLY PUBLISHED AT INSIDE.COM (8/8/00) As publishers clucked over General Electric CEO Jack Welch‘s vertigo-inducing $7.1 million advance — right on the heels of former Treasury Secretary Robert Rubin‘s $3.3 million one– it was only too obvious that business books have become, well, big business. In fact, business book sales in the professional category rocketed…Continue Reading
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Tagged Addison Wesley, Adrian Zackheim, Business Week, David Goehring, David Packard, Fred Wiersema, HarperInformation, Jack Welch, Michael Treacy, Perseus, Reengineering the Corporation, Robert Hughes, Robert Rubin, The Cluetrain Manifesto, The Discipline of Market Leaders, The New York Times, Time Warner