Tag Archives: The Cluetrain Manifesto

‘Caveat Vendor’ at DMA

The prognosis for global clicks-and-mortar convergence was rather dire at the 83rd Direct Marketing Association annual conference — which is saying something, considering that this was where e-commerce and one-to-one marketing gurus had gathered to assess the state-of-the-art in web-based consumerism. Officially, of course, conferees boasted about the soon-to-be billion Internet users, and celebrated “The…Continue Reading

How Business Books Can Be Dirty Business

ORIGINALLY PUBLISHED AT INSIDE.COM (8/8/00) As publishers clucked over General Electric CEO Jack Welch‘s vertigo-inducing $7.1 million advance — right on the heels of former Treasury Secretary Robert Rubin‘s $3.3 million one– it was only too obvious that business books have become, well, big business. In fact, business book sales in the professional category rocketed…Continue Reading