Beefing Up Special Sales, Publishers Surf the Downturn Be it a defensive maneuver, market opportunism, or plain necessity, a number of major book publishers are blocking and tackling their way into nontraditional retail accounts like never before. And no wonder, you might say. “You look at the relative flatness in the book trade, and it’s…Continue Reading
Want a Williams-Sonoma Cookbook to Go With That $379 Toaster? No retailer engenders guilty pleasure quite like Williams-Sonoma, the high-end purveyor of “home-centered” furnishings. Universally known for its $159 bottles of balsamic vinegar (“a unique viscosity and sumptuous flavor”) and $379 toasters (“this versatile appliance can also toast a sandwich”), Williams-Sonoma has invented a whole…Continue Reading
