Market Partners International

Tag Archives: teens

Now in Hardcover: The Series in 2010

Take a look at BookScan’s bestselling juvenile titles for the week ending April 25: an astounding 73% were titles from one of several series. But these are not your Baby-Sitters’ Club of yesteryear: “Harry Potter turned the whole paperback series notion on its head,” says Megan Tingley, SVP, Publisher, Little Brown Books for Young Readers….Continue Reading

S&S Launches Pulse It, Book Social Networking Site for Teens

Simon & Schuster has launched Pulse It, a book social networking site where 14- to 18-year-olds can read and review new S&S titles online, create profiles, communicate with authors and other members, and earn points redeemable for prizes. The initiative is similar to Penguin UK‘s Spinebreakers, which launched in 2007. The site grew out of…Continue Reading

Crossing Over for Kids: The Words May Be Easier, but Children’s Books Are Harder than They Seem

Anyone who saw (or was) an adult reading Harry Potter on the subway knows that the line between books for grownups and books for children has become increasingly blurred. And despite time devoted to the discussion (see the recent New York Times Book Review essay “I’m Y.A. and I’m O.K”) and celebrity authors writing the…Continue Reading