Market Partners International

Tag Archives: Taschen

What’s New at BEA 2009

Last fall, BookExpo America formed its first-ever Conference Advisory Board and decided to increase the show’s focus on content and programming. “In the past, we had too many sessions that were all over the map and that were trying to be all things to all people,” says Courtney Muller, Group Vice President of BEA. In…Continue Reading

The Shape Shifters

Countless are the questions and few are the solutions publishers encounter when approaching “the digital problem” confronting the industry. But several publishers seem to be cracking the code, albeit from different ends of the spectrum. Travel publishers are capitalizing on its category’s unique potential to be nuggetized and monetized digitally, at times even rendering a…Continue Reading

Bookview, June 2005

PEOPLE As we move into summer, some job changes include geographic movement, along with the usual hopping across town: Close to home Laurie Rippon, Publisher of CollinsDesign, is leaving HarperCollins effective July 31. She may be contacted through the company until then. Meanwhile, Steve Wasserman, fresh from his LA Times gig, is once again a…Continue Reading

Micro Marketing

Targeted Sales to Enthusiasts Turn the Off-Beat Into Big Bucks Looking for the bestselling art books in America? Sniffing around the Ansel Adams shelves, perhaps? Nope, not there. Taking a peek at Taschen’s Fetish Girls? Nice try. According to numbers from Nielsen BookScan, you’d better swing by the cartoon section. Because the top art titles…Continue Reading

Remainder No More?

Today’s $50 Lifestyle Books Just Might Be Worth Every Penny Early this year, the illustrated book market was declared dead, or at least mutilated (blame the blood-curdling discount battle between Könemann and Taschen), with high-end art houses such as Abrams, Abbeville, and Rizzoli said to be wallowing hip-deep in a glut of coffee-table books. Just…Continue Reading

The World According to Hoover

Gary Hoover, whose book Hoover’s Vision is being published in November, gave PT an email and telephone interview while touring the country on speaking engagements. A website, Hooversvision.com, will launch simultaneously with the book. PT asked if Hoover’s Vision is for business moguls only, or does it appeal to a broader audience? It’s for “anyone…Continue Reading