Tag Archives: Susan Maruyama

New Zealand Cookbooks: Coming of Age by Staying Close to Home

A glance over the list of nonfiction authors who traveled from New Zealand to Frankfurt in celebration of the Frankfurt Book Fair’s Guest of Honor reveals a decidedly gourmet bent: of the 18 authors listed, eight are food or wine writers–almost 45%. This skew toward one particular category, says Kevin Chapman, MD of Hachette New…Continue Reading

The Franchise Fix

Lucrative, Licensed Book Lines Are Looking Better All the Time As book publishers search in an ever-widening gyre for “consumer equity,” “points of differentiation,” and authors pre-packaged with their own “platforms,” it may be no shock that the concept of franchise publishing — partnering to publish licensed, branded, or co-branded titles, or even signing up…Continue Reading

Packaging Luxe

Want a Williams-Sonoma Cookbook to Go With That $379 Toaster? No retailer engenders guilty pleasure quite like Williams-Sonoma, the high-end purveyor of “home-centered” furnishings. Universally known for its $159 bottles of balsamic vinegar (“a unique viscosity and sumptuous flavor”) and $379 toasters (“this versatile appliance can also toast a sandwich”), Williams-Sonoma has invented a whole…Continue Reading