Tag Archives: Sue Fleming

2005: Breaking Traditional Tunnel Vision

At this time last year, Google had formulated its plan to launch Google Print — an end of the year event that prompted us to proclaim 2004 the year of the technology comeback. 2005 saw the aftereffects of this techno renaissance, with publishers both embracing technology as it moved into the mainstream (think viral marketing),…Continue Reading

Marketing Makeover

WOM’s The Word As Podcasts, Blogging, Buzz & Viral Go Mainstream Although the book publishing industry as a whole has yet to go viral in the way of blockbusters or burgers (Have you “crashed” the Wedding Crashers trailer or Had It Your Way with Burger King‘s Subservient Chicken?), many in the industry say they’re not…Continue Reading