Market Partners International

Tag Archives: Sterling

Lessons From The Mobile Plunge

Differentiation and budgeting are key to successfully entering the booming mobile app marketplace, said panelists last month at the Publishing Business Conference’s “Making the Most out of Your Mobile Opportunity.”

March 2010 Roundup

PEOPLE Major changes at Random House under Madeline McIntosh, President Sales, Operations, and Digital. Joining her team are Nina von Moltke, VP, Digital Publishing Development; Amanda Close, VP, Digital Sales and Business Development; and Pete McCarthy, VP, Online and Digital Marketing. Andrea Sheehan, formerly VP & Director, Digital Strategy and Business Development at RHPG, will…Continue Reading

Book View, December 2009

PEOPLE ROUNDUP Madeline McIntosh has returned to Random House in the newly created position of President, Sales, Operations, and Digital. Her direct reports include Andrew Weber, SVP, Ops & Technology; Jaci Updike, SVP, Director, Random House Adult Sales; Joan DeMayo, SVP, Director, Children’s Sales and Director, Special Markets Sales; and Bonnie Ammer, EVP, International Sales….Continue Reading

The Puzzlers

When the sudoku craze swept the country in 2005, AdAge questioned whether it was the “Rubik’s cube for the 21st century” but also pointed out that it had been around in various versions for thousands of years. Its modern guise was invented by an American architect, Howard Garns; his “Number Place” ran in Dell Pencil…Continue Reading

Bookview, August 2009

PEOPLE ROUNDUP Rodale CEO Steve Murphy is leaving the company and will be replaced by Maria Rodale, who also continues in her role as Chairman of the Board. Don Linn, SVP and Publisher of the Taunton Press, is leaving to launch a digital publishing house, Quartet Press. Linn will have principal responsibility for Quartet Press’…Continue Reading

Book View, May 2009

PEOPLE ROUNDUP Broadway’s Editor-in-Chief Stacy Creamer will join Simon & Schuster as VP and Publisher of Touchstone Fireside, reporting to Free Press Publisher Martha Levin. The two lines “will have independently functioning editorial and publishing staffs,” according to the announcement….Current T/F Publisher Mark Gompertz takes on the new role of EVP, Digital Publishing. He and…Continue Reading

Book View, February 2009

PEOPLE There are so many changes to report this month that we are highlighting only some of the moves and, where available, contact information. Rebecca (Becky) Saletan has been appointed Editorial Director of Riverhead, reporting to Publisher Geoff Kloske. She was most recently SVP and Publisher of Houghton Mifflin Harcourt. Her appointment is effective March…Continue Reading

Book View, November 2008

PEOPLE Doubleday has eliminated 16 positions across all of the group’s imprints, in the editorial, marketing, publicity, art, and ad promo departments. Those leaving include editor Jennifer Josephy; Janet Silver, Nan Talese, Editor at Large; and from Spiegel & Grau, senior editor Tina Pohlman, Director of Publicity Gretchen Koss, Director of Marketing Megan Walker, and…Continue Reading

How They Do It: The B&N Publishing Empire De-Mystified

Barnes & Noble’s first forays into the publishing business back in the ’40s (when it put out a series of college study guides) and in 1991 (when Len Riggio started publishing under the B&N name) came to pass with little outcry from the industry. As publishers expanded their markets to include non-traditional outlets, Riggio’s response…Continue Reading

Bookview, October 2007

PEOPLE The big news this month was the long-anticipated promotion of Carolyn Reidy to the position of President & CEO of S&S, following Jack Romanos‘ retirement announcement. Following that move, Michael Selleck has been promoted to the newly created position of EVP, Sales and Marketing for S&S Inc.. He was SVP Sales & Marketing for…Continue Reading