Tag Archives: St. Martin’s

Book View, September 2002

PEOPLE After 15 years at Reader’s Digest, most recently as VP Global Director, Global Books & Home Entertainment, Alfredo Santana will be leaving the company. He may be reached via email at siempre@attglobal.net or at (212) 781-0632. Santana tells PT that he will attend Frankfurt this year, his eighteenth. Gerry Helferich, who recently left Wiley,…Continue Reading

International Fiction Bestsellers

Blowin’ in the Wind Grandes Gusts in Spain, Bewitchery in Greece, And Crazy Birds Flutter Aloft in Israel Breezes, gales, gusts, and tempests swirl like suspicious characters through this month’s bestselling Spanish novel Difficult Airs, the latest effort from well-known erotica queen Almudena Grandes. The author’s fifth novel sets out to map the meaning of…Continue Reading

Book View, June 2002

PEOPLE Harcourt reports that Laurie Brown has been hired as SVP, Director of Trade Sales and Marketing for Adult and Juvenile Publishing. She formerly held that position at FSG. Lori Benton rejoins Harcourt as VP Publisher of Children’s Books, replacing Louise Pelan, who has taken early retirement. She comes from Holt, where she was Associate…Continue Reading

Battle of the Brands

In the War Over Market Share, Focus Groups Are a Secret Weapon If you wandered into the loo of London’s Grosvenor House Hotel last month, as did plenty of attendees at the British Book Awards, you’d have found one of the more literal-minded brand campaign “roll-outs” in recent years: stickers slapped on rolls of toilet…Continue Reading

Book View, March 2002

PEOPLE More Random House movement: Craig Virden, who has been President of RH Children’s and before that, BDD Books for Young Readers, is leaving. Crown’s Chip Gibson will take over, with Rich Romano as his EVP. Meanwhile Jenny Frost, now heading up Random Audio (which she will continue to run), will take over Crown Publishing…Continue Reading

NYC or Bust

BookExpo America Returns to Gotham, Pondering Its ‘Donut Problem’ You may as well cue up the ticker tape. Because when BookExpo America lands in New York this May after a decade-long hiatus, the annual book industry trade show “will be celebrating its return to the publishing capital of the world,” in the neon-lit words of…Continue Reading

Book View, December 2001

PEOPLE Congrats to Phyllis Grann — and Random House — who have finally tied the knot in what is perhaps the last good news of ’01? Word is that not all publishers there are equally excited, leading to speculation about whether the last card has yet been played. Back at Penguin Putnam, Adrian Zackheim has…Continue Reading

The Zooba Zeitgeist

As jitters over snail mail consume the media, email marketers have been keen to whisper what amounts to the new gospel in direct-to-consumer marketing: opting-in. Wary of their mailboxes, the theory goes, customers are much more likely to agree to receive promotional messages via email. Whether or not this is actually the case, sagging response…Continue Reading

Book View, November 2001

PEOPLE Layoffs are the order of the day, though mergers, not the economy, seem to be the main reason. DK has laid off about 25 people, with more to come. Meanwhile, the move down to Hudson Street has been postponed, apparently as a cost-savings measure. No word yet on Phyllis Grann’s plans, though Random House…Continue Reading

Book View, October 2001

PEOPLE Phyllis Grann’s imminent departure from Penguin Putnam took almost everyone aback, and unnerved more than a few long-time Putnam folks. In other PP news, Sean Moore has left DK US, where he was VP Publisher of the Adult division. He may be reached at 914 591-3220. David Ford came to New York over the…Continue Reading