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Tag Archives: Sprout Builder

Social Media Marketing: Putting Money Where the Mouths Are

July 1, 2008

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PT thanks New York–based marketing consultant Rich Kelley for his reporting. Can you get a good ROI in social media? That was one of many questions on the minds of hundreds of publishers and advertisers at the International Advertising Bureau’s Leadership Forum on User-Generated Content and Social Media in June. Speakers and panelists agreed on…Continue Reading

Posted in Uncategorized • Tagged advertising, Bebo, Clearspring, Deep Focus, Facebook, Friendster, Gigya, hi5, Ian Shafer, interactive, International Advertising Bureau, Irish Spring, Kym Lewis, Levi's, LinkedIn, MySpace, Oddcast, Orkut, Pointroll, Project Runway, Razorfish, Rich Kelley, RockYou.com, Seth Goldstein, social media, social media marketing, SocialMedia, Sprout Builder, Sundance Film Festival, Tagged, Terri Walter, Tim Kendall, widgets, Widgipedia, Xanga

Net Flex

May 1, 2004

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Speaking recently before the AAP’s Young to Publishing Group, as the first installment of its Living Legends Series, former editor-in-chief of Random House, Jason Epstein, presented his now somewhat infamous vision of publishing’s future. By his estimates, it’s only a matter of years before an ATM-like machine located at your nearest “Kinko’s, on the corner…Continue Reading

Posted in Featured Articles • Tagged AAP, Andrew Weil, Arthur Agatston, Atria Books, Ben Wolin, Brook Noel, Champion Press, Cindy Ratslaff, Heidi Krupp, Jason Epstein, John Schline, Krupp Kommunications, M.J. Rose, Noah Kerner, Penguin, Random House, Rodale, Simon & Schuster, SoulKool, Sprout Builder, Tyndale House, Waterfront Media, Young to Publishing

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