Tag Archives: Spider-Man

Micro Marketing

Targeted Sales to Enthusiasts Turn the Off-Beat Into Big Bucks Looking for the bestselling art books in America? Sniffing around the Ansel Adams shelves, perhaps? Nope, not there. Taking a peek at Taschen’s Fetish Girls? Nice try. According to numbers from Nielsen BookScan, you’d better swing by the cartoon section. Because the top art titles…Continue Reading

‘Get Caught’ Goes Grassroots

When First Lady Laura Bush kicks off the 2nd National Book Festival on Saturday, October 12, on the Capitol’s West Lawn, she’ll be lending the White House imprimatur to the cause of reading in more ways than one. Besides bringing the likes of Ha Jin, Dava Sobel, Jules Feiffer, and Billy Collins, among some 70…Continue Reading