Compared to the buzz over Toy Fair 2011’s co-located digital conference, Engage!, the “tech-mood” at Toy Fair 2012 was more subdued yet also more universal. The year, Engage! (now Digital Kids) will be setting up shop on its own in Los Angeles from April 21-25, and at this past week’s Toy Fair, digital components and…Continue Reading
Rick Joyce Chief Marketing Officer, Perseus Books Group Congratulations, U.S. trade publishers – you have successfully surfed the Conversion Wave. Your frontlist and active backlist are now digital, and the remaining challenges (fixed format, complex conversions, deep backlist, out of print and reverted titles, etc.) are in sight of solution. Can publishers now relax? Nope—the…Continue Reading
“Twitter is really the stupidest thing in the world,” Chris Brogan, blogger and social media expert, said in his Blogging and Social Media panel at the O’Reilly Tools of Change for Publishers conference in February. But he didn’t mean it. At first blush, Twitter does seem like a dumb idea. It describes itself as “a…Continue Reading
Yesterday, PT attended Chris Brogan’s “Blogging and Social Media” tutorial at Tools of Change for Publishing 2009. Brogan is a social media/community-building super blogger–check him out here. His panel wasn’t a lecture or traditional speech; rather, it was a conversation with the audience. He jumped from topic to topic; showed us his Facebook, Google Reader,…Continue Reading
