News and opinion on the changing world of book publishing
Laura Hazard Owen | July 2009
Cindy Ratzlaff, former VP, Brand Marketing, Rodale Brand New Brand You blog, Twitter, Facebook, LinkedIn The Model Social media strategy coaching for authors and publishers The Background “Going right to the consumer through social media is the new direct marketing,” says Ratzlaff. “But it’s a pretty steep learning curve to learn how to talk to [...]
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September 2001
PEOPLE There’s been major movement in publishing these last few weeks of summer, which PT will recap for those who have been literally or figuratively out of it: Kara Welsh has been named VP, Publisher of New American Library, reporting to Leslie Gelbman. She was VP, Deputy Publisher at Pocket Books. And Therese Burke, formerly [...]
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