Tag Archives: smartphones

Launch Kids 2015 Recap: Data, Communities, Storytelling

Launch Kids celebrated its 4th year on the first day of Digital Book World on January 13th, 2015 at the Midtown Hilton. The morning sessions were data-rich and the rest of the afternoon showed attendees how digital for kids grows through community and storytelling. Data One of the most shocking pieces of data came from…Continue Reading

Trendspotting 2012: Rick Joyce

Rick Joyce Chief Marketing Officer, Perseus Books Group Congratulations, U.S. trade publishers – you have successfully surfed the Conversion Wave. Your frontlist and active backlist are now digital, and the remaining challenges (fixed format, complex conversions, deep backlist, out of print and reverted titles, etc.) are in sight of solution. Can publishers now relax? Nope—the…Continue Reading

Conferentially Speaking

The 3 million iPads sold as of June were a major topic of discussion at two conferences this month: The Big Money’s Untethered 2010: Profitable Media in the Tablet Era, and the Digital Publishing and Advertising Conference. Untethered was aimed more directly at book publishers, and its “Future of Book Publishing” panel included publishing head…Continue Reading

App Attack: Mobile Reading

Though we’ve recently noticed a few more Kindles on the subway, mobile phones are infinitely more common. As more consumers choose to read e-books on their smartphones rather than purchase standalone e-reading devices, publishers are working to create apps and other iPhone-ready content. Flurry, a company that provides analytics to mobile phone application developers, found…Continue Reading