Tag Archives: Simon & Schuster

Year in Review 2006: The Tipping Point to the Long Tail

Whether it is the best of times for the publishing industry, or the times that try publishers’ souls, depends on whom you ask, and of course, what you really want to know. But there’s little doubt that these are the best of times for anyone who wants his or her oeuvre to be published. The…Continue Reading

A (More) Perfect Union

Publishers Brandish New Models to Support Authors: Joint-, Co-, & Assisted Self-Publishing When Arthur Klebanoff began shopping around longtime BBDO CEO Allen Rosenshine’s book Funny Business a few years ago, nobody bit. Rather than a straight how-to-succeed-in-business type of book, Rosenshine had written an anecdotal memoir about his experiences in the ad industry. “Here was…Continue Reading

Celebrities, Polar Bears, & Positive Pre-Teens

“A crystal ball to the future” is what LIMA promised Licensing International 2006 would be. And what does the ball forecast? After a quick sweep through the floor at Javits during the show (June 20-22), it seems that celebrities, polar bears, positive pre-teens, and, of course, fairy dust, are on the horizon. With a trumpet…Continue Reading

2005: Breaking Traditional Tunnel Vision

At this time last year, Google had formulated its plan to launch Google Print — an end of the year event that prompted us to proclaim 2004 the year of the technology comeback. 2005 saw the aftereffects of this techno renaissance, with publishers both embracing technology as it moved into the mainstream (think viral marketing),…Continue Reading

Marketing Makeover

WOM’s The Word As Podcasts, Blogging, Buzz & Viral Go Mainstream Although the book publishing industry as a whole has yet to go viral in the way of blockbusters or burgers (Have you “crashed” the Wedding Crashers trailer or Had It Your Way with Burger King‘s Subservient Chicken?), many in the industry say they’re not…Continue Reading

Aural Fixation

Audible Braces as MediaBay and Amazon Enter, Growth Continues Across the Board Talking to audio publishers is like walking into a small town where everyone knows everyone else and all of the competition is friendly — at this point everybody is so excited by the potential growth of the industry that they seem willing to…Continue Reading

The Passion of the Geek

Darth Vader, Green Lantern, Spiderman and Princess Lea Hang at Comic Con 2005 New York needn’t envy San Diego, which became the epicenter of the geek world last month when it hosted Comic Con International – because it will get its shot in 2006. That’s when its sister show, New York Comic Con (brought to…Continue Reading

Bookview, August 2005

PEOPLE Two editors whose last names are singular enough to identify them immediately, made major moves this month. Moments after leaving Random House, where he was Editor in Chief of Little Random, Jon Karp has gone to Warner to start his own imprint, Warner Twelve. And Peter Osnos announced that he will step aside as…Continue Reading

Just Add Lemonade

Doing its part to promote an old-fashioned, relaxed summertime, The New York Times launched its Great Summer Read novel-serialization program in July. Part public service, part self promotion, the program seems to have succeeded on both fronts, as the eye-friendly inserts have been popping up everywhere from Metro North compartments to midtown Starbucks. Though it’s…Continue Reading

Move It

Move It By its most elemental definition, “distribution” means “to move,” so perhaps it’s no surprise that this arm of the book publishing business is doing laps that even the Queen Mary 2 can’t keep up with. It seems everyone is re-evaluating the most efficient ways to get their books to market. Constant attention to…Continue Reading