Are there search geeks? Spend a day at this year’s Search Marketing Expo (better known as SMX East) and you’ll have no doubt. And any publisher curious about what it takes to connect directly to book buyers would find a motherlode of information here. For the fourth year Internet marketers swarmed the 55 sessions at…Continue Reading
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Tagged Alan Osetek, Apogee Results, Bibi Mukherjee, Bill Leake, Brad Geddes, Certified Knowledge, Chango, Charles Nicholls, Chris Sukornyk, ClickZ, Curve Trends Marketing, David Roth, Frederick Vallaeys, George Michie, Google, Harris Interactive, Loranger, Magnetic, Nielsen, PLA, PPC, Resolution Media, Rich Kelley, RKG, Search Engine Land, Search Engine Visibility, Search Marketing Expo, SEO, Shari Thurow, Simpli.fi, SMX East, Tim Mayor, Trada, Yahoo!
The throngs of marketers attending the five program tracks at Search Engine Strategies 2006 last month clearly demonstrated that every industry – including book publishing – is going after this burgeoning branch of online marketing. Geoff Ramsey of eMarketer mapped the terrain: $15.6 billion will be spent on online advertising in 2006 – more than…Continue Reading
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Tagged a9.com, Amazon, Answers.com, Become.com, Blue Nile, Bryan Eisenberg, Danny Sullivan, Debra Mastaler, eBay, EMarketer, Eric Ward, FTD, Geoff Ramsey, Google, Indeed.com, Jobster.com, LookSmart, searchenginewatch.com, SES New York, Shari Thurow, Web Analytics
