Tag Archives: Seventeen Magazine

Synergy Scores: Magazine and Book Publishers Ramp Up Those Multi-Media Platforms

This June when F+W Publications was sold to private equity firm Abry Partners for a sum in excess of $500 million, more than a few eyebrows were raised. Aside from the price tag, there was the fact that the company was transferred from one private equity firm (Providence Equity) to another, even though it had…Continue Reading

Rack ‘Em Up

Publishers Scrimmage Amid Dwindling Mass Market Suppliers The idiom of mass market book sales pops with so much merchandisers’ slang you could almost mistake it for a new extreme sport. You got your “lane blockers,” your “waterfalls,” your “power wings” and “gravity sleeves.” There are “clip strips” dangling product ready-to-hand, and “candyless checkouts” cheered by…Continue Reading