Tag Archives: Sesame Street

The Shape Shifters

Countless are the questions and few are the solutions publishers encounter when approaching “the digital problem” confronting the industry. But several publishers seem to be cracking the code, albeit from different ends of the spectrum. Travel publishers are capitalizing on its category’s unique potential to be nuggetized and monetized digitally, at times even rendering a…Continue Reading

Book View, October 2002

PEOPLE Two major magazine publishers announce new hires: Linda Cunningham, most recently Publisher of Questia Media, has been named Editor-in-Chief of Meredith Books in Des Moines. . . Sara Levinson has been named to the newly created position of President of the Women’s Group at Rodale. She will oversee magazines, books, and websites in this…Continue Reading

Kids’ TV Tie-Ins Go Beyond Bob ‘n Barney

Now that we’ve all got our Bob the Builder lunch boxes stuffed with Bob’s licensed fruit snacks, die-cast play tools, and special-edition Playdoh, it may come as no surprise that this beloved British handyman is now broadcast in 140 countries. Or that Sears has set up Bob boutiques in 850 stores across the US. Or…Continue Reading