Tag Archives: SEO

Top 5 Publishing Articles/Blog Posts of the Week 8/1-8/5

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Should indie authors offer print-on-demand in addition to ebooks? Publishers can learn a lot about SEO from other media companies. What can the latest…Continue Reading

Top 5 Publishing Articles/Blog Posts of the Week 3/9-3/13

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Why is it so important to get SEO for books right? Book Business released their 2015 Trendspotting report. Will the…Continue Reading

Top 5 Publishing Articles/Blog Posts of the Week 10/27-10/31

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Is the end of Atavist Books also the end of interactive fiction? What does the Georgia State University decision reversal mean…Continue Reading

Geeking out at SMX East on SEO, PPC, PLAs and retargeting

Are there search geeks? Spend a day at this year’s Search Marketing Expo (better known as SMX East) and you’ll have no doubt. And any publisher curious about what it takes to connect directly to book buyers would find a motherlode of information here. For the fourth year Internet marketers swarmed the 55 sessions at…Continue Reading

What a Load of…Content

Google was getting worse. Complaints about its search results began to appear regularly online slightly over a year ago. In December 2009, venture capitalist Paul Kedrosky blogged about the difficulty of finding helpful dishwasher reviews online. He said the experience reminded him of the pre-Google era when search was “completely overwhelmed by spam and info-clutter.”…Continue Reading

New Tools and Tactics for the User-Driven Web: Search Engine Strategies 2011

Publishing Trends thanks marketing and content development consultant Rich Kelley for this report. Which webpage headline converts better: “Sign up for a free account” or “Sign up in 60 seconds”? Is there a better way to check backlinks than by using Google? Should you hire an agency to retarget website visitors or can you do…Continue Reading

Making Search Convert: Search Engine Strategies 2010

Thanks to marketing consultant Rich Kelley for this piece. “Ever-evolving engines” was the theme of this year’s Search Engine Strategies conference in March in New York—but finding the tactic that gets the best results was much more on the minds of the 5,000 attendees. “Traditional direct mail generates conversions of two to three percent,” noted…Continue Reading

Finding the Edge of Engage: ad:tech New York 2009

Publishing Trends thanks marketing consultant Rich Kelley for this piece. What’s the new frontier for targeted online ads? Could the long tail go bankrupt? What does social media offer that social networks don’t? Publishers, advertisers, and service providers flocked to ad:tech at the Javits Center in early November for three days of 60 panels and…Continue Reading