Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Should indie authors offer print-on-demand in addition to ebooks? Publishers can learn a lot about SEO from other media companies. What can the latest…Continue Reading
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Why is it so important to get SEO for books right? Book Business released their 2015 Trendspotting report. Will the…Continue Reading
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Is the end of Atavist Books also the end of interactive fiction? What does the Georgia State University decision reversal mean…Continue Reading
Are there search geeks? Spend a day at this year’s Search Marketing Expo (better known as SMX East) and you’ll have no doubt. And any publisher curious about what it takes to connect directly to book buyers would find a motherlode of information here. For the fourth year Internet marketers swarmed the 55 sessions at…Continue Reading
Posted in Featured Articles •
Tagged Alan Osetek, Apogee Results, Bibi Mukherjee, Bill Leake, Brad Geddes, Certified Knowledge, Chango, Charles Nicholls, Chris Sukornyk, ClickZ, Curve Trends Marketing, David Roth, Frederick Vallaeys, George Michie, Google, Harris Interactive, Loranger, Magnetic, Nielsen, PLA, PPC, Resolution Media, Rich Kelley, RKG, Search Engine Land, Search Engine Visibility, Search Marketing Expo, SEO, Shari Thurow, Simpli.fi, SMX East, Tim Mayor, Trada, Yahoo!
Google was getting worse. Complaints about its search results began to appear regularly online slightly over a year ago. In December 2009, venture capitalist Paul Kedrosky blogged about the difficulty of finding helpful dishwasher reviews online. He said the experience reminded him of the pre-Google era when search was “completely overwhelmed by spam and info-clutter.”…Continue Reading
Posted in Featured Articles •
Tagged Allen Noren, Associated Content, content farms, Demand Media, eHow, Examiner, Google, O'Reilly, Online Publishers Association, Paul Kedrosky, Peter Berger, SEO, Suite101.com, wiseGEEK, Yahoo!
Publishing Trends thanks marketing and content development consultant Rich Kelley for this report. Which webpage headline converts better: “Sign up for a free account” or “Sign up in 60 seconds”? Is there a better way to check backlinks than by using Google? Should you hire an agency to retarget website visitors or can you do…Continue Reading
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Tagged AdRoll, BlueKai, Chango, Clix Marketing, content farms, conversions, Criteo, David Szetala, Demand Media, eHow, Facebook, FetchBack, Flowtown, Google AdWords, Greg Jarboe, Harry Gold, Incisive Media, infographics, Jim Boykin, like button, Lisa Buyer, Mike Grehan, Mike Mothner, Mike Stone, Overdrive Interactive, Rich Kelley, Search Engine Strategies, SEO, SEO-PR, Spokeo, SpyFu SEO Recon Files, The Buyer Group, WeBuildPages, Wpromote
Thanks to marketing consultant Rich Kelley for this piece. “Ever-evolving engines” was the theme of this year’s Search Engine Strategies conference in March in New York—but finding the tactic that gets the best results was much more on the minds of the 5,000 attendees. “Traditional direct mail generates conversions of two to three percent,” noted…Continue Reading
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Tagged Amazon.com, AttentionWizard.com, Avinash Kaushik, Bryan Eisenberg, Business.com, Byron White, ClickTale, ClickZ, Compete, Content Grader, conversion, Crazy Egg, Facebook, Forrester, Google Analytics, Harry and David, ideaLaunch, Keurig, MarketMotive, online retail, Outspoken Media, Page Grader, Patricia Neurav, pay-per-click, Position Tech, PPC, Rae Hoffman, Raven, Return Path, Rich Kelley, Sarah Smith, Schwan's, Search Engine Strategies Conference, SEO, Sephora, SiteTuners.com, SpyFu, Stephanie Miller, Tim Ash, Todd Friesen, UserTesting.com, Website Grader, WiderFunnel, WordVision
Publishing Trends thanks marketing consultant Rich Kelley for this piece. What’s the new frontier for targeted online ads? Could the long tail go bankrupt? What does social media offer that social networks don’t? Publishers, advertisers, and service providers flocked to ad:tech at the Javits Center in early November for three days of 60 panels and…Continue Reading
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Tagged Ad Manager, ad:tech, Adam Hirsch, Andrew Rutledge, Ashton Kutcher, Associated Content, BabyCenter, bit.ly, Bruce Clay, Californication, conversational ad, Facebook, GyroHSR, iVillage, James Cantarella, Jennifer McClain, Jodi Kahn, Lesberado, M80, Mashable, Matt Singley, Metacafe, Michael Fogarty, Microsoft, Microsoft Zune, Nielsen, online advertising, Patrick Keane, Paul Chang, Pubmatic, Real Girls Media, Robert Hayes, Ryan DeShazer, Sarah Smith, SEO, Showtime, social media, StumbleUpon, su.pr, Technorati, The L Word, Time, Twitter, Waterfront Media, WhatToExpect.com, YouTube