News and opinion on the changing world of book publishing
Are there search geeks? Spend a day at this year’s Search Marketing Expo (better known as SMX East) and you’ll have no doubt. And any publisher curious about what it takes to connect directly to book buyers would find a motherlode of information here. For the fourth year Internet marketers swarmed the 55 sessions at [...]
{ 0 comments }
Laura Hazard Owen | March 2011
Google was getting worse. Complaints about its search results began to appear regularly online slightly over a year ago. In December 2009, venture capitalist Paul Kedrosky blogged about the difficulty of finding helpful dishwasher reviews online. He said the experience reminded him of the pre-Google era when search was “completely overwhelmed by spam and info-clutter.” [...]
{ 0 comments }
Publishing Trends thanks marketing and content development consultant Rich Kelley for this report. Which webpage headline converts better: “Sign up for a free account” or “Sign up in 60 seconds”? Is there a better way to check backlinks than by using Google? Should you hire an agency to retarget website visitors or can you do [...]
{ 2 comments }
Thanks to marketing consultant Rich Kelley for this piece. “Ever-evolving engines” was the theme of this year’s Search Engine Strategies conference in March in New York—but finding the tactic that gets the best results was much more on the minds of the 5,000 attendees. “Traditional direct mail generates conversions of two to three percent,” noted [...]
{ 5 comments }
December 2009
Publishing Trends thanks marketing consultant Rich Kelley for this piece. What’s the new frontier for targeted online ads? Could the long tail go bankrupt? What does social media offer that social networks don’t? Publishers, advertisers, and service providers flocked to ad:tech at the Javits Center in early November for three days of 60 panels and [...]
{ 1 comment }
