Tag Archives: Sears

Kids’ TV Tie-Ins Go Beyond Bob ‘n Barney

Now that we’ve all got our Bob the Builder lunch boxes stuffed with Bob’s licensed fruit snacks, die-cast play tools, and special-edition Playdoh, it may come as no surprise that this beloved British handyman is now broadcast in 140 countries. Or that Sears has set up Bob boutiques in 850 stores across the US. Or…Continue Reading

Theater of the Absurd

The Digital Rights Management & Digital Distribution for Publishing conference in New York on February 23–24 was something of a set piece ripped straight out of an early Ionesco script, with non sequitur following hard on the heels of non sequitur. Digital rights vendors continued to perform feats of creative visualization (“This is going to…Continue Reading