PEOPLE Julia A. Reidhead, formerly VP and Publishing Director of the W. W. Norton College department, has succeeded W. Drake McFeely as President. McFeely remains Chairman. And Steven Pace, currently Sales Director at Workman, will join Norton as Director of Trade Sales on January 2. He is replacing VP and Trade Sales Director William F….Continue Reading
PEOPLE Mitchell Klipper will retire from his position as CEO, Retail of Barnes & Noble in May. He will continue to act as an advisor to the company moving forward. Michael Siglain is now Director, Creative Franchise at Lucasfilm Publishing. Formerly, he was Executive Editor at Disney Book Group. Steve Quinn joined Perseus Book Group…Continue Reading
Thanks to marketing consultant Rich Kelley for this piece. “Ever-evolving engines” was the theme of this year’s Search Engine Strategies conference in March in New York—but finding the tactic that gets the best results was much more on the minds of the 5,000 attendees. “Traditional direct mail generates conversions of two to three percent,” noted…Continue Reading
Publishing Trends thanks marketing consultant Rich Kelley for this piece. What’s the new frontier for targeted online ads? Could the long tail go bankrupt? What does social media offer that social networks don’t? Publishers, advertisers, and service providers flocked to ad:tech at the Javits Center in early November for three days of 60 panels and…Continue Reading
