Tag Archives: Sandi Mendelson

Freelance Publicists Contact Sheet 2013

This year’s edition of Publishing Trends’ annually updated contact sheet of freelance book publicists includes 56 firms and individuals specializing in a wide range of genres and approaches. We’ve added 13 new companies (Buxus PR, Franklin Public Relations, The Hendra Agency, JSA Kids Marketing, Lorna Garano, McCartin / Daniels PR, Rare Bird Lit, VM / PR, Richards Public Relations, Sarah Russo Public Relations, Whitney Peeling Public Relations,…Continue Reading

Freelance Publicists Contact Sheet 2012

Publishing Trends’ annually updated contact sheet of freelance book publicists includes 49 firms and individuals specializing in a wide range of genres and approaches. The majority of the publicists listed use both traditional and digital approaches, plus we’ve included eight digital-only publicists who specialize in various aspects of online and social marketing and publicity. Each firm…Continue Reading

Bookview, April 2006

PEOPLE Brian Napack has been named President of the Holtzbrinck Publishing Group. In the newly created position, Napack will share general management responsibilities with CEO John Sargent over all of Holtzbrinck’s divisions, including both trade and educational operations. Steve Sorrentino, most recently an author (Luncheonette) has gone to B&N as Director, Author Promotions & Special…Continue Reading

Target Marketers

It may be a surprise to dyed-in-the-wool book publicists, but increasingly in recent years, many of their free-wheeling, generalist peers have been staking out a specific patch of industry turf. Driven by big publishers’ dwindling budgets for outside PR muscle, more and more publicity shops are honing their skills in certain areas—everything from cookbooks to…Continue Reading