At this time last year, Google had formulated its plan to launch Google Print — an end of the year event that prompted us to proclaim 2004 the year of the technology comeback. 2005 saw the aftereffects of this techno renaissance, with publishers both embracing technology as it moved into the mainstream (think viral marketing),…Continue Reading
Gift Cards Break Boundaries and Emerge as the New Consumer Currency of Choice This summer, when the sweltering (remember?) sun drives you into Key Food for a sixpack, stop by the CoinStar on your way out, pop in your pennies and watch the new Harry Potter pop out. The little green machine recently announced that…Continue Reading
Publishers Scrimmage Amid Dwindling Mass Market Suppliers The idiom of mass market book sales pops with so much merchandisers’ slang you could almost mistake it for a new extreme sport. You got your “lane blockers,” your “waterfalls,” your “power wings” and “gravity sleeves.” There are “clip strips” dangling product ready-to-hand, and “candyless checkouts” cheered by…Continue Reading
