Market Partners International

Tag Archives: Ryan Chapman

People Roundup, Mid-April 2012

PEOPLE Chris Barba will retire as executive VP, sales for Hachette Books Group after 33 years  with the company. Meanwhile, Evan Schnittman, newly named EVP, Chief Marketing and Sales Officer, officially starts on May 7. Stephen Morrison has left Penguin to become VP Publisher of Picador, succeeding Frances Coady.  He reports to Jonathan Galassi and Stephen Rubin. Meanwhile, Patrick Nolan has been promoted to VP, Editor-in-chief and Associate Publisher at Penguin Books, reporting to Kathryn Court. He…Continue Reading

Twitter Isn’t Stupid–But Publishers Need to Be Smart about Using It. Here’s How.

“Twitter is really the stupidest thing in the world,” Chris Brogan, blogger and social media expert, said in his Blogging and Social Media panel at the O’Reilly Tools of Change for Publishers conference in February. But he didn’t mean it. At first blush, Twitter does seem like a dumb idea. It describes itself as “a…Continue Reading