Tag Archives: Risa Kessler

The New Guard

Publishers Saunter Into the Online World of Books to Movie Tie-In Marketing EMarketer estimates that by the end of this year, spending for online video advertising will increase by 82.2% to $410 million. Something of a wunderkind in 2006, online video has received an enormous amount of press lately – most notably due to YouTube…Continue Reading

Licensing 2000: Not the Way We Were?

Copious amounts of ink flowed in the pages of the trade press and the New York Times on the subject of the most recent Licensing Show, which took place June 13–15 at the Javits Center in New York. Unhappily for exhibitors, however, the lucrative patina around the likes of Eloise and Curious George could do…Continue Reading