Digital Book World 2017 was revamped this year into four different tracks: Editorial Acquisitions and Development, Production and Distribution, Marketing and Sales, and Data Analysis and Reporting. While I spent most of my day in sessions on the Editorial Track, many of DBW’s day one sessions overall seemed geared toward finding out what people at…Continue Reading
Rick Joyce Chief Marketing Officer, Perseus Books Group Congratulations, U.S. trade publishers – you have successfully surfed the Conversion Wave. Your frontlist and active backlist are now digital, and the remaining challenges (fixed format, complex conversions, deep backlist, out of print and reverted titles, etc.) are in sight of solution. Can publishers now relax? Nope—the…Continue Reading
