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Tag Archives: Rich Kelley

Battling the Online Tyranny of “More” at MIXX 2008

October 1, 2008

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PT thanks New York–based marketing consultant Rich Kelley for his reporting. “What we have today is the tyranny of more,” warned Mike Linton, CMO of eBay. “More choices, more technology, more competition, more alliances, more complexity, more risk.” “The Internet is run on love,” mused Clay Shirky, author of Here Comes Everybody: The Power of…Continue Reading

Posted in Uncategorized • Tagged Adgregate, AdWords, ALLTEL, Andrew Blau, Andrew Robertson, Atlas Institute, BBDO Worldwide, Charlie Rose, Clay Shirky, eBay, Facebook, Getty Images, Google, Here Comes Everybody, Heroes, Innovid, Interactive Advertising Bureau, Internet, Ipsos, Kaltura, Life Magazine, M&Ms, marketing, Microsoft, Mike Linton, MIXX, moms, Oliver Deighton, OMD, Platform A, Rich Kelley, SMS, Tim Kringe, Time Inc. Interactive, Wikipedia, Young-Bean Song

Social Media Marketing: Putting Money Where the Mouths Are

July 1, 2008

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PT thanks New York–based marketing consultant Rich Kelley for his reporting. Can you get a good ROI in social media? That was one of many questions on the minds of hundreds of publishers and advertisers at the International Advertising Bureau’s Leadership Forum on User-Generated Content and Social Media in June. Speakers and panelists agreed on…Continue Reading

Posted in Uncategorized • Tagged advertising, Bebo, Clearspring, Deep Focus, Facebook, Friendster, Gigya, hi5, Ian Shafer, interactive, International Advertising Bureau, Irish Spring, Kym Lewis, Levi's, LinkedIn, MySpace, Oddcast, Orkut, Pointroll, Project Runway, Razorfish, Rich Kelley, RockYou.com, Seth Goldstein, social media, social media marketing, SocialMedia, Sprout Builder, Sundance Film Festival, Tagged, Terri Walter, Tim Kendall, widgets, Widgipedia, Xanga

Bookview, March 2006

April 1, 2006

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PEOPLE On the heels of news that Emily Loose has left Penguin Press to become a Senior Editor at The Free Press comes news that Ray Roberts is retiring from Viking, after 40 years in the business. Meanwhile, Executive Editor Michael Millman is leaving Penguin, where he focused on Penguin Classics. He may be reached…Continue Reading

Posted in Book View • Tagged AAP, ABA, Alan Waldman, Alison Lazarus, Andrea Gold, Anne Irish, Atria, Ballantine, BBC Audiobooks, BEA, Becky Saletan, Bill Boedeker, Black Expressions, Book Sense, Book Tech, Bookspan, Brian McLendon, Brown, Bruce Tracy, Byron Preiss, Cal Morgan, Carol Mackey, Carole Baron, Caroline Sutton, Caroline White, CDS Books, Chris Jackson, Chris McCabe, Chris Navratil, Chronicle, Cindy Spiegel, Clare Ferraro, CLMP, Courtney Muller, Crains, Crown, Curtis Brown, Dan Menaker, David Moench, Del Rey, Doris Cooper, Downtown, Dupree/Miller, Ed Wyatt, Elaine Markson Agency, Elizabeth Sheinkman, Emiy Loose, Eric Kettunen, FTC, Gallup, Gina Centrello, Greg Mowery, HarperCollins, HCI, Heather Cameron, Heather Drucker, Holtzbrinck, Houghton Mifflin, iBooks, Irv Myers, Jane Dentinger, Jason Pinter, Jean Feiwel, Jennifer Feldman, Jennifer Steinhauer, Jericho Communications, Jerome Kramer, Judith Regan, Julie Grau, Julie Merberg, Kelly Roman, Ken Wright, Kevin Votel, Kim Hovey, Kingfisher Publications, Kirkus, Knopf, Kodansha America, Kristen McLean, Laura Brown, Laura Mazer, Leah Spiro, Libby McGuire, Little, Liz Szable, Lowenstein-Yost, Marion Maneker, Maryann Palumbo, McGraw-Hill, Michael Broussard, Michael Mezzo, Michael Millman, Michele Matrisciani, Molly Stern, Morrow, Mystery Guild, Nancy Miller, National Do Not Call Registry, NBN, New York Academy of Sciences, OUP, Pam Abrams, Paul Slovak, Penguin Press, Perseus, PGW, PMA, Ray Roberts, Reed, ReganMedia, Rich Freese, Rich Kelley, Robin Corey, Roger Bilheimer, Roger Cooper, Round Table Press, Rowman & Littlefield, Sally Marvin, Sarah Rosenberg, Scholastic, Seal Press, Sean Desmond, Small Press Month, St. Martin's, Steve Kleckner, Suzanne Murphy, The Association of Booksellers for Children, The Free Press, Thomas Dunne, Three Rivers Press, Tina Jordan, Tokyopop, Tom Perry, Touchstone Fireside, Tracy Fortini, Tracy Van Straaten, Trish Lande Grader, Viking, Villard, VNU Business Media, Warner, Wendy Wolf, Zoe Fishman

Book View, March 2004

March 2, 2004

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PEOPLE Changes in the far-flung HarperCollins realm: Carl Raymond has left ReganBooks to go to DK as Director of Marketing. Claudia Riemer Boutote has joined HarperSanFrancisco as Senior Director of Publicity. She was most recently at Workman as Marketing and Publicity Director. In New York, Mimi Kayden has been named Marketing Consultant at HarperCollins Children’s…Continue Reading

Posted in Featured Articles • Tagged AAP, Al Struzinski, Alam Smagler, Amy Scholder, Anne Garringer, Anne Hawkins, Anne Martyn, Avalon Group, B&N, Bantam, Barbara Taylor Bradford, Bill Seibert, BN.com, Bookspan, Borders, Brian Grogan, Buz Teacher, Cambium Learning, Carl Lennertz, Carl Raymond, Carlo DeVito, Carroll & Graf Publishers, Charlie Trachtenbarg, Clarkson Potter, Claudia Riemer Boutote, CLMP, Columbia House, comScore, Council of Literary Magazines and Presses, Counterpoint, David Steinberger, Diane Naughton, DK, Dr. Seuss, ebrary, Eileen Bishop Kreit, Ellen Beal, Emily Swenson, Geoff Shandler, George Bick, Google, Harlequin, HarperCollins, HarperOne, Houghton Mifflin, Hyperion, Isabel Swift, Jeanette Zwart, Joe Mangan, Joe Pittman, John Whalen, Josh Marwell, Judy Collins, Karen Weitzman, Kosmo Kalliarekos, Kristin Bowers, L'Oreal, Little Brown, Marie-Pierre Robert, Mark Hillesheim, Mary Carlomagno, Matty Goldberg, Meredith Bernstein, Michael Pietsch, Mimi Kayden, Nader Darehshori, NAL, Nancy Coffey, Natalie Kaire, NEA, Neal Goff, Nina Martyn, Nina Olmsted, NY Academy of Sciences, Parthenon Group, Patty Garcia, Paul Reynolds, Penguin, Philip Turner, PMA, Publishers Lunch, Puffin, Random House, ReganBooks, Rich Kelley, Rodale, Romantic Times, Running Press, S&S, Sanford J. Greenberger Associates, Sharon Fantera, Small Press Center, Small Press Month, Susan Katz, Tami Heim, Tanya Rojas, Theodor Seuss Geisel, Tom Turvey, Tracy Tang, Tuttle-Mori Agency, Victoria Saxon, Viking, Vin Altruda, Weekly Reader, Wendy Mcauley, Workman

Searching for Clicks

September 1, 2003

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Book publishers looking to brush up on their Internet marketing tactics could have done worse than sit through sixteen hours of pep talks and panels at the Jupiter/ClickZ Online Advertising Forum on July 30-31 in New York City. Sure, there were blindingly obvious insights — 72% of Internet users say pop-up ads make their skin…Continue Reading

Posted in Featured Articles • Tagged Cosmetique, Google, Jupiter/ClickZ Online Advertising Forum, Martin Nisenholtz, New York Times Digital, Overture, Paul Soltoff, Primedia, Rich Kelley, SendTec, Ted Meisel

E=I(nternet) + M(ail): Direct Marketing Days NYC

June 1, 2001

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Direct Marketing Days in New York 2001, the May 21–24 conference at the Hilton when envelope manufacturers and list brokers convene to discuss changes in their industry over the past twelve months, showed once again that the basic business — junk mail delivered to your mailbox — has not died yet. And this despite the…Continue Reading

Posted in Featured Articles • Tagged Chicken Soup, Chris Peterson, Customers Rule!, Direct Marketing Days NY, Doubleday, FusionDM, Jeff Bezos, Lisa Phillips, Mark Victor Hansen, Random Direct, Rich Kelley, Roger Blackwell

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