Market Partners International

Tag Archives: Recorded Books

Making BEA As Simple As ABC: Quick Links to all things BookExpo America 2012

As though navigating endless booths at the Javits Center isn’t an overwhelming enough endeavor, throw in many collocated events with various websites and it’s easy to see how you can feel a little lost preparing for the 2012 BookExpo America (BEA). With the big event quickly approaching, we thought we would pull together a quick…Continue Reading

Book View, January 2009

PEOPLE In the Random House reorganization, which moved Bantam to RHPG, Irwyn Applebaum has left, as has Bantam Dell Group SVP, Director of Creative Marketing, Betsy Hulsebosch. She may be reached at (914) 772-1022. Barb Burg, SVP Executive Director Publicity and PR, will also be leaving, after 24 years, on January 30. She may be…Continue Reading

Join the Club

Book Clubs Reinvent the Digital World If the term ‘book club’ evokes a muddled mélange (if not somewhat terrifying dream) of Oprah covering Tolstoy in gold stickers, growing legions of like-minded enthusiasts discussing scrapbooks or maybe even booksellers in Kabul, classes filled with Scholastic catalogs offering Shrek 2 tie-ins, while exclamation-point-laden mailers emblazoned with “6…Continue Reading